Danish Refai

Danish Refai

Product Manager, Business Systems Analyst

Introduction

Tech Enthusiast, AI-first engineer by profession. With a spectrum of skills in technologies, frameworks and functional use cases, I transform ideas and concepts in to real time deliverables.

Profile

I am a highly motivated individual who takes up extreme challenges and convert them to high returning deliverables. Starting my way out as a QA analyst, I have made my way to managing successful SaaS products in a short span of time.

Other areas of expertise include: Process automation, GAP analysis, Generative AI applications, and Data analysis, visualisation & washboarding.

PROFESSIONAL EXPERIENCE

2020 – Present

Product Manager

Klevu Oy

Klevu’s AI and NLP-powered discovery platform includes on-site Smart Search, Smart Category Merchandising, Product Recommendations, and Personalization enabling ecommerce websites to deliver shopping experiences powered by real-time shopper intent.

  • Manage product product roadmap & prioritization.
  • Work with cross-functional team on Go to Market strategies
  • Understand user & feature adoption, and identify improvement areas
  • Lead a team of business analyst for overall product management.
  • Analyse, Visualise and Dashboard product performance metrics.
  • Collaborate with other companies to work on integrations & collaborations.
  • Work with all teams within a SDLC to meet overall product requirements.

2019 – 2020

Tech Lead

Launchpad App Development

Launchpad is a boutique innovation consultancy and software development firm transforming innovative ideas into successful apps.

  • Innovation and Startup Strategy and consulting
  • User Experience Design and Market Research
  • Prototyping, User Interface Design and User testing
  • Software architecture and technology decisions
  • Managing End to End Projects from Ideation, Design, Development, Support & Change Requests
  • Quality Assurance and Performance Testing
  • On-Going Support and Product updates

2016 – 2019

Business Analyst, Head of Sales

OpenXcell Technolabs Pvt. Ltd.

OpenXcell is CMMI Level 3 software Development Company pioneering in technology consultants and creative designers. The company targets software development, mobile app development, real-time systems, BOT development and all IOT systems.

  • Hired, Worked and Managed a Team of 6 Pre-Sales Executives including Sales Reps and Business Analysts.
  • Worked with project stakeholders to establish functional and non-functional system requirements
  • Creating Business Process Models and Business Use Cases, System Use Cases and Activity Diagrams
  • Analysed and documented business requirements and designed and developed detailed system requirements
  • Trained and mentored the Business team in Agile methodology and in documenting requirements artifacts
  • Provide consulting services to potential projects
  • Conducting periodic cross continental meetings/conference with stakeholders to discuss requirements
  • Investigated and analyzed system defects, business requirements and the impact of system changes
  • Analyzed and documented system change requests, requirements and enhancements
  • Create and maintain Project Portfolio, Tasks and effectively communicate progress to Key Managements
  • Perform Analytical Operations on data and identify potential improvement areas

2014 – 2016

Senior SAP BW/BPC Consultant

LAM Research

The was an End-to-End Project lasted 2 Years including production support and training.

  • Insights in to company’s resources & utilization using existing Headcount Allocation Engine
  • Involved in migration of historical data on BW Cubes using Conversion, Transformation & Mapping rules
  • Creating Transformation & Conversion Files to support uploading of flat files from Legacy Sources
  • Responsible for setting up actual data load process in BW for transaction data
  • Creating script logic, DM package to move data from once application to another
  • Creating documentation & guides for end users templates, reports etc.
  • Creating configurations in BPC 10.0 NW for Models, Dimension, and Business Rules.

2013 – 2014

Senior SAP BW/BPC Consultant

GREE International, Inc.

The End2End project was to replace legacy planning modules with BPC based on BW. Analytical Capabilities were mined on BOBJ via BW.

  • Involved in conducting periodic meetings/conference with stakeholders to discuss requirements
  • Involved in creating configurations in BPC 10.0 and NW for Models, Dimension, and Business Rules
  • Involved in creating design and configuration documentation to support the business planning processes
  • Responsible for creating data spreadsheets and managing efforts from colleagues
  • Extensively worked on Data loads – Master data and Transactional data from Flat file and from BW Info Objects.

2011 – 2013

Test Analyst – Functional Designer

Accenture Services Pvt. Ltd.

Involved in two Large Tier-1 Banking Systems Implementation from Canada and Australia.

  • Exclusively worked on Loan and Deposit Management
  • Carrying out Loan Life Cycles and Deposit tenures, he has developed key skill in the same
  • Extensively worked on SAP GUI and SOAP-UI Services for Banking Operations for Term Loans, Line of Credits, Term Deposits, Savings/Deposit Accounts.
  • Implementation of a Pilot Project for CBA that required Integration of SAP ERP with an External System from an End to End perspective including AO, Master Data Storage & Replication, Application Fulfillment, Payments, Correspondence, Reporting out of BW via BOBJ.
  • Worked on various initiatives in the design phase for the Mortgage Lending group with focus on Origination, Adjudication processes in particular
  • Worked on preparing high – level documents (i.e. Use Case Documents, Report Specification Document, Print Specification, System-to-System Interface, Use-Case models etc.)

Skills

  • Functional

    Mobile App Analysis
    Business Analysis
    Project Execution
    Business Case Development
    Use Case Modeling
    Functional Documentation
    Requirement Analysis
    Enterprise Performance Management
    Financial Analytics & Reporting
    Requirement Analysis
    Core Banking
    Origination & Adjudication
    Loans Management
    Banking Processes
    SAP Account Receivables & Payable
    Telecommunication Rating & Charging

  • SAP Suite

    SAP Business Objects Suite

    SAP BPC 10.0 NW

    EPM for Excel

    SAP BW

    SAP Integrated Planning using BOBJ

    SAP ECC

    SAP FI-CA

    SAP Banking Services

    SAP Convergent Charging

    SAP Netweaver

  • Software & Tools

    UX – Sketch & Figma

    Basecamp

    Trello

    FreshWorks Suite

    ZenDesk Suite

    CleverTap & MoEngage

    Google Suite

    MS Office Suite

    Zeplin

    Slack

    Zoom, WebEx for Meetings

    Twilio

    Stripe

Education

2007 – 2011

Narsee Monjee Institute of Management Studies (NMIMS)

Bachelors of Technology – Electronics and Telecommunication

CGPA: 3.32/4.00

2005 – 2007

Mahatma Gandhi International School (MGIS)

International Baccalaureate – Diploma Programme

English, French, Mathematics, Physics, Chemistry, Business Management

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